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I am so privileged to have an opportunity to guest blog here at IndieHorror. Thanks for having me Matt! My names Jeff BenningtonIm an Indie author and proud of it. Why? Because if Im going to do all this work, writing, self-editing, social media, and marketing, I better get paid contact lenses for brown eyes it because I dont have time to do it for a measly. 95 per copy sold. Damn right Im Indiethat is, until a big publisher offers me a life contact lenses for brown eyes contract. Anyway, Im excited about the release of my supernatural thriller, REUNION, which officially launches into space on April 15 In addition, Im about to embark on a 45-day blog tour: April 1 When Matthew heard what I was doing he asked if Id write a guest post about my experience. We decided that Id write a pre and post tour guest blog so the members of Indie Horror can get an idea what works and what doesnt when planning a book launch. Ill start by telling you what I did wrong with the release of my first book, Killing the Giants, a political thriller Aug 200 I paid to get my book published. That was my first mistake. Sure I kept all my royalties, blah, blah, blahbut I had to pay extra for every darn thing that I found out later was freelike the Kindle edition, Look Inside the book feature, etc yeah, I paid 99 for each option! I did contact lenses for brown eyes get my book professionally edited. I did not get a professional cover. I did not get pre-launch reviews. I did not study up on the Indie publishing industry. I knew nothing. I was dumb as a box of rocks as far as publishing is concerned. Killing the Giants is currently under revision construction. Now, fast-forward two years. Ive learned a lot from those mistakes. To begin with, because of a couple bad reviews, I began an intensive study regiment to improve my writing skills. I read four or five books on writing, editing, style, etc. I wrote every day and read more fiction than ever. And then, in my free time, if you want to call it that, I wrote two more novels: REUNION and my next book, coming in late 2011, Act of Vengeance. After writing A o V, I went back to Reunion, which was originally called David Rays 20 and started revising, editing, etc. And then by a stroke of luck, I won a free book edit that actually turned into two free edits long story, not going there. Then, when I knew that Reunion was starting to look pretty good, I began the planning process of my book launch. Heres what I think Im doing right. Ill let you know how it turns out in 45 days Started planning about 3-4 months ahead. Original release date was April After editing was complete, I sent book to a final proofer. Cost me 1 I formatted my interior. I have a MAC so it was easy to transform file into a PDF. I studied The Book Designers Blog to learn which fonts to use. I did a temporary print run on Createspace so I could have a print copy to send out to reviewers. I had a contest at my blog The Writing Bomb to find the best cover. It worked great. My blog and twitter followers came up with a great concept and I tweaked it from there. Paid to get final book cover designed and in PDF format to fit 336 page paperback I prepared a PDF that was pretty darn close to the final version.